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This web page formdrill-usa.com states the following, "Basically, you create your own insert." Our analyzers saw that the website stated " Welcome to Formdrill - USA." The Website also said " One of the major problems in manufacturing engineering is how to join sheet metal, tubing or thin walled profiles in a simple, efficient and cost-effective way. Many different solutions are available such as weld nuts and threaded inserts, which are used to increase the number of threads. The drawbacks to these techniques are material removal, more production steps, adding external elements, costs, quality, ." The website's header had formdrill as the most important optimized keyword. It is followed by form, drill, and thermal which isn't as ranked as highly as formdrill. The next words formdrill-usa.com used was drilling. flowdrill was included but could not be understood by search engines.